tl_files/modern_orange/MC/MC.jpg DIALOGUE SERVICES

Why anonymously via classical broad medias when it could be directly and personally?

Back in the 70ies and 80ies this was the first thought which lead to an increased direct contact to the customer. Direct marketing was the new art of direct approach which mostly  was used for customer acquisition.

First came customized letters, then call centres, since the year 2000 the electronic contact and as of late networks like web 2.0, social networks or electronic worth-of-mouth.

It is by far not only contact and acquisition but also intercommunication with the customer, rendering of services and in general the customer relationship management. Direct marketing has enhanced to dialogue marketing, which has expanded for more complex assignments to relationship marketing which, nowadays, in the era of the internet uses social networks to enforce customer loyalty and to acquire new customers by mouth-to-word-effect.

FROM ANALYSIS TO IMPLEMENTATION:

In relation to these newer methods, four classical steps of marketing are to be observed in order to achieve the intended objective, differentiated according to existing and potential customers:
Analysis > concretion of objective > development of general strategy > creation of concepts ready to implement

With reference to existing customers
tl_files/modern_orange/MC/Pfeil_B.png Analysis of existing customers
  -Number, segmentation, structure of needs, expectation,
   communication behaviour, personalisation, satisfaction with the
   performance of your company, exploitation turnover potential,
   customer profit contribution etc.

tl_files/modern_orange/MC/Pfeil_B.png Determination of objectives with existing customers
   -Strengthening of loyalty, enhancement of business potential,
   foster willingness for recommendation etc.

tl_files/modern_orange/MC/Pfeil_B.png Strategy/concept for achieving the objective
   -General efficiency of dialogue marketing and relationship-
   marketing, respectively in comparison to other communication
   means for the achievement of the objective
   -Selection of a suitable dialogue concept and development of
   adequate measures.

With reference to potential customers:
tl_files/modern_orange/MC/Pfeil_B.png Finding your potential customers
   -Quantity, segmentation, structure of needs, expectations,
   communication behaviour, personalisation, satisfaction
   with performance of competitors, turnover potential

tl_files/modern_orange/MC/Pfeil_B.png Determination of objectives with potential customers
   -Short- and long term quantity to be acquired according to
   segments, turnover objectives according to segments, etc.

tl_files/modern_orange/MC/Pfeil_B.png Strategy/concept for acquisition of potential customers
   -General efficiency of dialogue marketing and relationship-
   marketing, respectively in comparison to other communication
   means for the achievement of the objective
   -Selection of a suitable dialogue concept and development of
   adequate measures.


MC DIALOGUE SERVICES renders these conceptual steps in close cooperation with your management. Implementation partners who perform chosen specific services for customer retention and acquisition, respectively will already be included during the development of the conception. You will receive

INTELLIGENT DIALOGUE SERVICES 
FROM ONE HAND

SERVICE PORTFOLIO MC DIALOG SERVICES