RANGE OF SERVICES BY INDUSTRIES
There is no such thing as a customer in the abstract. Customers are individuals of variable value to the enterprise. Optimum use is made of “customer value” by defining segments to be looked after according to different concepts.
BANKS CHANGE THEIR CUSTOMER SERVICE
BEFORE THE CUSTOMER CHANGES THE BANK
Thus, personal consultation will be the method of choice for highly profitable customers, through property management or a private banking centre. By contrast, a multi-channel approach will preferably offer other sales possibilities, such as a call centre, self-service banking, or the Internet for lower profitability customers.
For a diversified customer relationship, interdisciplinary, market-oriented CRM systems will be used, ensuring the complete management and analysis of customer data.
Thus, MC division of MC FINANCIAL INSTITUTIONS has developed
and implemented conceptions for leading financial services institutions for an increased orientation towards the customer.