TRADEMARKETING SOLUTIONS ist…
…. a management and implementation team specialised in trademarketing.
We provide you with consulting, conception and implementation market oriented solutions for managing trademarketing interfaces and processes between manufacturers, trade and consumer.
OUR UNDERSTANDING OF TRADEMARKETING
In the focus: customer’s benefit
Trademarketing is derived from the requirement of comprehensive customer orientation of all marketing activities with the objective to individually use the full potential.
Multidisciplinary and process oriented consideration
Comprehensive customer orientation can only be achieved by
• managing of interfaces and processes between manufacturer, trade and
• interaction of marketing and sales know-how
Implementing according to concept and object
• Trademarketing is strategically well-founded
• Trademarketing is tailor-made and creative
TOPICS AND QUESTIONS:
How is it possible to align the requirements of differing target groups
(consumer, sales channels) to our marketing strategy
Which marketing activities are suitable for achieving our in-and-out sales problems
and make positive contributions to sale and increase within a short time?
Which placing concepts may be able to improve our POS presence?
How can we increase the efficiency factor of our marketing activities?
Which possibilities in distribution cost optimisation are available in view of cost
increases and increased customer requirements?
How to optimise service quality and cost burden of external service
Which trademarketing organisation ensures an ideal conceptual orientation
and operational efficiency of our trademarketing activities?
How should we ensure the strategic integration of trademarketing into the
How to build up a category competence?
How could we develop to a preferred supplier for selected trade partners even if
we are not market leader?
New media open up possibilities of 1:1 marketing. How should we integrate
them in our marketing mix?